Fair Use Policy

Last updated: January 30, 2025

Purpose

This Fair Use Policy outlines responsible and ethical use of the LeadKumo platform. While you have full control over your self-hosted installation, we expect all users to operate within legal boundaries and industry best practices.

Acceptable Use

LeadKumo is designed for legitimate lead generation and distribution businesses. Acceptable uses include:

  • Distributing leads to licensed buyers in regulated industries
  • Managing lead flow for insurance, solar, mortgage, and home services verticals
  • Building transparent marketplace relationships between lead sellers and buyers
  • Operating compliant lead generation campaigns with proper consent

Compliance Requirements

As a platform operator, you must ensure compliance with:

TCPA Compliance

  • Obtain proper consent before collecting and selling leads
  • Maintain accurate records of consent (TrustedForm certificates, consent text)
  • Honor do-not-call requests promptly
  • Ensure buyers are making compliant contact with consumers

Data Protection

  • Implement appropriate security measures for PII
  • Comply with GDPR, CCPA, and other applicable privacy laws
  • Provide data subject rights (access, deletion, portability)
  • Maintain data processing agreements with buyers

Industry Regulations

  • Insurance leads: Comply with state insurance regulations
  • Mortgage leads: Adhere to RESPA and state mortgage laws
  • Solar leads: Follow FTC guidelines and state contractor laws

Prohibited Uses

The following uses are strictly prohibited:

  • Spam: Generating or distributing unsolicited communications
  • Fraud: Submitting fake leads or misrepresenting lead quality
  • Scraping: Using the platform to harvest data without consent
  • Illegal activities: Any use that violates local, state, or federal laws
  • Data selling: Selling raw PII data without proper lead context
  • Reselling the platform: Offering LeadKumo as a hosted service (SaaS)
  • Deceptive practices: Misleading consumers about how their data will be used

Lead Quality Standards

We encourage maintaining high lead quality standards:

  • Verify lead authenticity before submission
  • Use fraud detection and duplicate checking
  • Maintain accurate lead attribution (source, sub-source)
  • Honor buyer returns for invalid leads
  • Monitor and address quality complaints promptly

Buyer Relationships

Maintain fair practices with your buyers:

  • Provide accurate lead specifications and targeting options
  • Honor agreed-upon pricing and cap limits
  • Process returns fairly and timely
  • Maintain transparent communication about lead sources
  • Do not manipulate auction outcomes

Security Best Practices

Protect your installation and data:

  • Keep the platform updated with security patches
  • Use strong, unique API keys for each integration
  • Enable encryption for sensitive data (backups, credentials)
  • Implement rate limiting to prevent abuse
  • Regularly audit access logs and user permissions
  • Use HTTPS for all communications

Reporting Violations

If you become aware of any misuse of LeadKumo software that violates this policy or applicable laws, please report it to: compliance@leadkumo.com

Policy Updates

We may update this Fair Use Policy to reflect changes in regulations or industry standards. Users will be notified of significant changes through our website or email.